Marketing & Press:

There has been A LOT of activity in the marketing department at LENY HQ!

Advertising:

In our choice of advertising medium we’ve considered all angles: trade, fashion, music, lifestyle, alternative lifestyle and the culture of cool. The schedule will include adverts in a selection of the following magazines: Vice, Gothic Beauty, Revolver, Hit Parader, Californian Apparel News, Tattoo, Savage, HQ & Pain. The campaign will begin in April and continue through May , June and into July. It’s important also to note that LENY will be flagged up on Londonedge & Londoncentral advertising across Europe between May and July. Magazines that are used by Londonedge include DR (UK), Textil Wirtschaft (Germany), Textil Mitteilungen (Germany), Pinker Moda (Spain), Habit (Sweden), Jeans & Sportswear (Poland), Textil Zurnal (Czech Republic), Futura (Ireland), Noticiero Textil(Spain), Journal du Textile (France), Skin Deep (UK), Skin Two (UK), MWB (UK), Bizarre (UK), Metal Hammer (UK), Kerrang (UK), Fashion (Italy), Textilia (Holland) and Das Tatoweir (Germany).

Mailing:

The LENY buyer database is a work in continual progress and is being built using a combination of buying clean, focused and accurate databases and good old-fashioned trawling by a member of the team whose job is exclusively to develop the database. By January 2008 we’d built a pre-registered database of 3000 focused buyers. These and 1,000’s more who will be gathered between now and the show will receive regular streams of news bulletins by e-shot. If there are any buyers who you, as an exhibitor, would like to be included in the mailing, please do let us know.

Press:

Please register HERE

For further Information please contact us on +44 (0) 116 289 8249 or email info@leny.londonedge.com.

LENY LONDONEDGE NEW YORK
NEW DATES AND VENUE TO BE ANNOUNCED SOON