Alternative Fashion Exhibition

PunkTV.ca: What are the origins of Londonedge?Londonedge came about in 2000 as a result of the founders Carole Hunter & Sandra Phillipson coming together to provide a platform for the alternative fashion & giftware market. Sandra was an exhibitor at a show that Carole was managing which was being closed down. Once the show was closed there would have been no trade exhibition offering space to this market, and so we came up with a plan to launch something dedicated to that market. This became Londonedge which took place for the first time in February 2000.  PunkTV.ca: This is your second year coming to New York. Why did you decide to make the move to New York?For years we have had a strong group of US exhibitors at the London show and they have encouraged us to launch something in the States. Finally we started looking into the options and, after some debate, we decided that the East Coast was not being looked after as well as the West and New York became the obvious choice.PunkTV.ca: What can one expect to find at the Londonedge New York show? This season LENY will house 65-70 exhibitors showing all manner of clothing, footwear & accessories collections covering the whole gamut of the alternative market. From goth, punk, emo, rock, retro, rockabilly, cyber, etc., etc., etc. All things alternative will be represented.
 PunkTV.ca: Tradeshows don’t really seem that “punk rock”. How is this onedifferent?LENY & Londonedge are entirely devoted to the alternative/cult markets. Rather than paying lip service to a few companies, these shows are ALL about the cult markets and the common denominator across all of the exhibitors is that they offer something edgy and different. We provide a relaxed trading environment, nothing corporate or stuffy, and we provide a DJ & put on some fab alternative entertainment such as the Grinder Girl on the David Letterman show, contortionists, belly dancers, the Mini Britney Spears and extreme stilt walkers.
 PunkTV.ca: What are some new brands that we will be seeing a lot ofsoon?At LENY there are some great collections coming out of the UK such as Criminal, Hell Bunny & Living Dead Souls as well as some great North American ranges such as Spark Designs, Make Love Not Trash, Sailor Jerry, Funky Urban, Wild Rose Tattoo Shirts & Tattooed Kingpin.
 PunkTV.ca: Why is it that the general public is not allowed into theshow? Aren’t they the ones who wear the clothes?The reason why the public can’t come into the show at the moment is that the booth holders are set up to take wholesale orders from retailers. The price point is therefore a wholesale price point rather than a retail one and they are set up very differently to cater for consumer shows. For instance they would need to have a lot of stock at the show, have credit card facilities etc., etc. Also, the exhibition as a whole has loads of other stuff to consider if the public were allowed in such as size of gangways, security, advertising etc., etc., etc. It is something that could be considered going forward though because, you’re right, they are the ones buying & wearing the gear!PunkTV.ca: What is next for Londonedge?After New York we have London 7-9th September. After that we have an exciting new website project as well as considering options to expand the brand into the east!

CONTORTIONISTS, BELLY DANCERS, POWERTOOLS (…OH DID I MENTION A MINI-BRITNEY) ADD TO THE 2008 LONDONEDGE NEW YORK (LENY) EXPERIENCE THIS JULY 21^ST AND 22^ND   

New York, NY –Londonedge New York (LENY) is fast approaching and will be held in the Javits Center. On display will be the hottest, alternative fashion trends in clothing, footwear, accessories and giftware.  If you were one of the lucky ones to stroll the tradeshow floor last year you know that these organizers strive to provide you with an experience you won’t soon forget.  That means entertainment throughout the day which some might consider out-of-the-box, but keep in mind when you combine Londonedge and NYC…ANYTHING GOES so prepare your senses for overload!

Last year attendees rubbed shoulders with sword swallowers, contortionists and aerobatic performers. Don’t miss this year because we just learned that LENY 2008’s tradeshow floor entertainment will come in all shapes and sizes.   Towering over the crowd will be the amazing stilt creations from the Alice Farley Dance Theater, a crowd favorite from last year. The stilt walker’s movements and costumes are from another world and are clearly meant for the high road. The low road will be represented as well by the world famous Terra Jole bringing you the Britney Spears experience in pint size form.  Now a Vegas regular, Mini Britney came into being through a series of fortuitous circumstances having just finished a two-year stint in the role of Mini Paula Stanley in an undersized Kiss tribute band. Radar Online has said of a recent performance that “by the time Jole had stripped down to her replica of the red latex catsuit featured in the “Oops, I Did It Again” video, she had the boys in the palm of her tiny hand” 

Take a break from checking out all those accessories and street gear and witness the highly acclaimed belly-dancing Dorit. Her captivating moves will transform you to Bulgarian playhouses of yesteryear. Another distraction will be Iggy, a spectacle in his own right that steals the show with eclectic and diverse costumes. Fighting for the main attraction award is Combustible Kiva aka Grindergirl! Grindergirl initially charmed the host of the popular late night variety show as the “Exotic Woman with the Snake.” She continues to humor and seduce them with her sultry fire eating and now GRINDERGIRL has been making weekly appearances center stage on David Letterman’s “The Late Show”. Think “Pinup Girl meets Superhero meets metal shop”.

Looking for a stuffy tradeshow event?  Look elsewhere. LENY’s leaders realize the importance of the alternative fashion tradeshow/movement. Londonedge has built a community of players that are serious about doing business in an economy that is desperately ready for something new but they also know how to let their hair down from time to time. This event is fun, fresh and memorable. Press and VIP’s are invited to attend the festivities at night for there will be a LENY 2008 kick off party on Monday, July 21^st at Don Hill’s starting at 6:30 pm. Work hard then come play hard! A crazy night of loud music, free booze, stellar goodie bags, and unreal company courtesy of our Fab-Brit-hosts!

(New York, NY) — What do you get the rocker that has everything?  Allow New York City’s latest alternative tradeshow to answer that question as designers from all over the world gather this summer. On display again this July will be the coolest emerging trends in streetwear gear. Londonedge New York (LENY) returns to Manhattan this July 21^st and 22^nd, 2008 where cult brands from the UK, Europe and the US will come together under one roof and transform the River Pavillion (Javits Center). Expect the hottest, alternative fashion trends in clothing, footwear, accessories and giftware for the stylist looking for something fresh and new.

The search for the ultimate t-shirt is constant and unrelenting but exhibitors such as Dead Cities (www.DeadCitiesClothing.com), Impact Merchandising (www.ImpactMerch.com) and Steady Clothing (www.SteadyClothing.com) have just what you’re looking for. Is it time for a new belt and buckle? Inochi has a new line that is all hand carved (www.InochiJewelry.com).  A killer watch is the crown jewel in any attire. Look to Nemesis Watch/ Exact Time Corp. (www.NemesisWatch.com) for style matched with rugged endurance. This tradeshow offers head to toe inspiration and there will be no shortage of jewelry and accessories either such as the whimsical options offered up from Alter Ego Jewelry (www.AlterEgoJewelry.net). Bring on the boots too; trend-setting footwear that will kick in any doors will be on display such as new lines from New Rock Shoes (www.newrock.es).  

Influential fashion stylists / cutting edge photographers / make-up artists should not miss out on this opportunity of a lifetime.  This is a trade show like no other! Be a part of the LENY’s triumphant return to New York City and experience rock and cult fashion first hand. Our host, LENY, promises a relaxed, fun and chill tradeshow for the fashion industry full of charming punk-induced Brit hospitality. 

For more information or pre-registration please contact:David Bosch   LENY 2008 Media Relations718-909-0911David.Bosch@kochent.com / DLBosch@Gmail.com

Londonedge is thrilled to announce that the highly anticipated LENY tradeshow returns this July with a new location. “Partnerships and timing were key to our return and LENY promises to be even more exciting” says Carole Hunter Joint President of LENY, “we are totally committed to our community and passionate about this groundbreaking movement which is already an institution in the UK.” 

Press can pre-register with David at david.bosch@kochent.com or call 718-909-0911 The fashion future of the underground movement under one roof is a concept that only LENY can pull off. In fact for almost a decade, the Londonedge tradeshow in the UK has provided one of the top showcases in the world for alternative and clubwear markets. Adding NYC to the formula was the revolutionary. The revolution continues; don’t miss the LENY tradeshow this summer.  We are talking about the whole package here! Head to steel-toe gear for guys and girls; style accents for the home or Harley; chains to hang from the neck or from wherever, what the heck!  LENY has revealed the first group of exhibitors for July 2008 and we are off and running! This is an opportunity for stylists, journalists and trend spotting bloggers to see what’s fresh for 2009/2010.

http://www.youtube.com/watch?v=p1RrmpJg7ZY

Check out one of the 2008 exhibitors!

Lucky 13 is an American hot rod clothing company proudly servicing pinup, rockabilly, psychobilly, rock n’ roll, and punk rock guys and gals for over 15 years. Our Lucky 13 Gals have included and continue to showcase the best pinups with such talent as Tera Patrick, Sabina, Masumi Max, and Valentina Vaughn. Our tattoo style art has inspired both tattoos and tattoo flash throughout the rock n’ roll & hot rod community.  As a major lifestyle clothing company Lucky 13 has worked with some of today’s leading bands such as Dropkick Murphy’s, Bouncing Souls, Revolution Mother, Agnostic Front, Obituary, and Street Dogs. Lucky 13 creates apparel that is more than just clothing; we create apparel that’s a lifestyle!

For More Info Check Out:

http://www.lucky13apparel.com/LuckySp08Cat-SM.pdf

ALTERNATIVE TRADESHOW RETURNS TO NYC

LENY (LONDONEDGE NEW YORK) COMMITS TO SECOND ANNUAL SHOW AND REVEALS THE FIRST GROUP OF EXHIBITORS

2007’s LENY took New York City by storm last year. Literally!

The first of its kind alternative fashion tradeshow came in with a BANG (and thunder). Lighting and dark clouds filled the sky as the booths inside were filled with what proved to be the hottest streetwear trends of 2008. Streets were flooded that opening day at Pier 92 but in the end thanks to the flow of groundbreaking product lines promises of punk, piercings and platforms were made good that summer.

This year will be no different but the fireworks and excitement will be inside at LENY’s new location, the River Pavillion (Javits Center), July 21^st and 22^nd, 2008. Londonedge welcomes back many of the exhibitors from last year along with new ones. These exhibitors are really the stars and main attraction of the show as they travel from all over the world to display their current lines.

We are talking about the whole package here! Head to steel-toe gear for guys and girls; style accents for the home or Harley; chains to hang from the neck or from wherever, what the heck!

The fashion future of the underground movement under one roof is a concept that only LENY can pull off.

LENY has revealed the first group of exhibitors for July 2008 and we are off and running! This is an opportunity for stylists, journalists and trend spotting bloggers to see what’s fresh for 2009/2010.

To-Die-For T-Shirts on display from companies such as:

County Jale – Designateria – God Save NY – Impact Merch – Lucky 13 – Pop Soda – Sourpuss Clothing – Uzi – Tattooed King Pin

A show of metal and leather in its finest form from:

Alchemy – Heavy Metal – Imosh – Marty Flint – Silverstop UK Ltd.

Boots & footwear made walking or kick’n butt from:

New Rock Shoes – Rock Rebel – Ellie Shoes Inc.

Something beautiful with a splash of attitude from:

Manic Panic – Master and Mistress – Yellowgelb – Agorables – Alter Ego Jewelry – Body

Injection – Buddha Jewelry – Inochi Jewelry – Sikworld - Liquorbrand

Fashions for the future, trendy on the tragic tip from:

Tripp NYC – Tiger of London – Tara Grafix – Steady Clothing – Mrs. Tildos Attic – Mobtown Enterprise – MJ Carlyle and Company – Tarantula Clothing – Absurd Life

More to be announced shortly!

For almost a decade, the Londonedge tradeshow in the UK has provided one of the top showcases in the world for alternative and clubwear markets and now for a second year you have an opportunity to experience it right here at home.

Londonedge is thrilled to announce that the highly anticipated LENY tradeshow returns this July. Carole Hunter Joint President of LENY commented that, “Our exhibitors are the very best this market can offer and, as with the UK’s Londonedge, LENY is America’s industry meeting place for buyers, suppliers and agents with alternative,  music or streetwear interest. It’s like a special members club - it  just can’t be missed”

The LENY tradeshow will be held in New York at the River Pavillion, Javits Center on Monday, July 21st, 2008 (10-6) and Tuesday, July 22nd, 2008 (10-5). Members of the press and fashion industry can pre-register by contacting David Bosch at David.bosch@kochent.com or call 718-909-0911.

Just being prepared for running-out, and perfectly timed for the oncoming Summer festival season, Alchemy UL13 is the latest new product range from loyal Leny exhibitor the Alchemy Group. This is Alchemy, but for the mainstream youth of today! 

Alchemy UL13 began as Alchemy’s version of the classic, urban-rock style of artwork and made particularly popular by several highly successful licensed product ranges. Now however, it has grown to become a brand new range of young men’s accessories straight from Alchemy’s UK factory, consisting of guy’s pendants and dog tags on leather cords and ball chain, Cuban chokers, bracelets and wristbands, rings, wallet chains, belts and buckles. The theme of this collection is thoroughly testosterone-male and based on classic, iconic and retro tattoo imagery such as 1940’s and ’50’s pin-up girls, gambling, dice and poker cards, tribal art, dragons, daggers & skulls etc, but with the distinct flavor and quality that only Alchemy can add. Absent this time of any ‘goth’ or gothic styling, this new, no-frills range of urban-style, ‘lad’s’ accessories fills the gap for headbangers, festival goers & rock music fans, bikers & boarders, etc.  This jewellery collection has finally come about following the very highly successful UL13 series of artwork and graphics from Alchemy, resulting in many great licensed products, from metal signs and school stationary to vintage shorts and urban clothing. Below can be seen some brilliant examples from a cool new sereis due out soon from Bioworld. To see some more of the licensed UL13 products that are available, you can visit Alchemy’s Licensee’s Index here.

London-based emo, goth and punk label Ethic Star have chosen the forthcoming LondonEdge show at the Olympia to launch their new brand ‘Evil Bat’.  Adam from Ethic Star says ‘We will be displaying some great styles in the new range.  Besides that we have some great new all over printed t-shirts and hoodies plus a new line of drainpipe jeans’.  If you want to take a closer look at their new products make sure you attend our next trade show in London.  You can find Ethic Star on stand 73 which is located on the ground floor.

Buyers can register here for their FREE tickets  >  www.londonedge.com/registration.asp

It was a hard fought battle but finally …here we are again with some happy and very worthy LondonEdge and LondonCentral winners:

LONDONEDGE: Best Dressed Stand

1.  Cyberdog

2.  Manic Panic

3.  Ink Clothing

Highly Commended - Alchemy

LONDONCENTRAL: Best Dressed Stand

1.  Celebrity Babe

2.  Vintage Queen

Highly Commended - JunkShop

Highly Commended - Smash

Above:  Alchemy 1977 were highly commended for their stand dressing.