Alternative Fashion Exhibition

Just being prepared for running-out, and perfectly timed for the oncoming Summer festival season, Alchemy UL13 is the latest new product range from loyal Leny exhibitor the Alchemy Group. This is Alchemy, but for the mainstream youth of today! 

Alchemy UL13 began as Alchemy’s version of the classic, urban-rock style of artwork and made particularly popular by several highly successful licensed product ranges. Now however, it has grown to become a brand new range of young men’s accessories straight from Alchemy’s UK factory, consisting of guy’s pendants and dog tags on leather cords and ball chain, Cuban chokers, bracelets and wristbands, rings, wallet chains, belts and buckles. The theme of this collection is thoroughly testosterone-male and based on classic, iconic and retro tattoo imagery such as 1940’s and ’50’s pin-up girls, gambling, dice and poker cards, tribal art, dragons, daggers & skulls etc, but with the distinct flavor and quality that only Alchemy can add. Absent this time of any ‘goth’ or gothic styling, this new, no-frills range of urban-style, ‘lad’s’ accessories fills the gap for headbangers, festival goers & rock music fans, bikers & boarders, etc.  This jewellery collection has finally come about following the very highly successful UL13 series of artwork and graphics from Alchemy, resulting in many great licensed products, from metal signs and school stationary to vintage shorts and urban clothing. Below can be seen some brilliant examples from a cool new sereis due out soon from Bioworld. To see some more of the licensed UL13 products that are available, you can visit Alchemy’s Licensee’s Index here.

It was a hard fought battle but finally …here we are again with some happy and very worthy LondonEdge and LondonCentral winners:

LONDONEDGE: Best Dressed Stand

1.  Cyberdog

2.  Manic Panic

3.  Ink Clothing

Highly Commended - Alchemy

LONDONCENTRAL: Best Dressed Stand

1.  Celebrity Babe

2.  Vintage Queen

Highly Commended - JunkShop

Highly Commended - Smash

Above:  Alchemy 1977 were highly commended for their stand dressing.

February 2009’s 10th Year Party: A jolly good time was had at the last show party in London which got us thinking …..the venue, Olympia’s Pillar Hall, was large & very grand & therefore, perhaps fitting for our 10th year show party in February 2009. Obviously plans are in their very early stages and liable to change between now and then BUT we have some very exciting ideas to mark this exciting occasion!!! It’s a big deal for us all to celebrate the 10th year of LondonEdge’s launch with you and so we’re hoping to put on a big celebratory party. Bands, goodybags, food, presentations, oceans of free drinks and a damn good time for all. If anyone has any ideas as to how we can appropriately mark the occasion let us know. One thing we would like to do is to award all of the companies who have been to every single show with something to acknowledge their loyalty. Other awards are also being discussed. Chip in with any ideas at info@londonedge.com

Above: Two partygoers in London at February’s after-show gig.  Lets make the anniversary party the best yet!

article sourced from Drapers

LondonCentral full of optimism

Buyers were pleased with the mainstream product on offer at streetwear shows LondonEdge and LondonCentral last week.  Attendence was 20% up on Sunday compared with the Sunday last season.  A fifth of floor space was filled by new exhibitors, including denim brand Monkee Genes and Japanese label Kid Ninkimono, and buyers said they picked up new labels as a result.  Tina Davis, owner of indie Pumpkinhead in Preston, said ‘We have been coming to the show for years, mainly to see our regular suppliers, but this season we picked up a couple of new brands, which is exciting for us.’  Exhibitors were also positive about the show.  Anastasia Gaeva, managing director of Russian brand Vintage Queen, said ‘This is our first UK trade show but is perfect for our alternative for our alternative antique and vintage fashion.  We’ve seen a good cross-section of buyers, and have all shown interest with our product.’  LondonCentral managing director Carole Hunter said visitor reaction was positivie.  She said: ‘With all the doom and gloom, we’re really pleased the show has attracted similar visitor figures to last season.  The product mix is edgy mainstream, but i think there are more young fashion T-Shirt brands at LondonCentral this season, which seem to have gone down really well.’