Alternative Fashion Exhibition

LENY LondonEdge New York - THE Streetwear, Alternative, Rock & Cult Tradeshow…..from London to New York

Dates: 21st - 22nd July 2008

Venue: River Pavillion at the Javits Center, New York

‘The family reunion of the punk spirit born on 430 Kings Road, Melrose and St Marks …..its a place where rock n roll lives eternal’

Announcing the next dates for LENY, the US tradeshow that is dedicated heart and soul to the alternative and street markets and to expending its energy into gathering together the whole, untapped East Coast alternative wholesale community.

LondonEdge was first launched and showcased in the heart of London in February 2000 in response to poular demand for a trade show dedicated to the alternative market.  It was obviously a huge success and consequently, September 2002 saw the birth of LondonCentral, which served to add more street, urban, and ethnic vibes to the mix. 

The two elements of the show perfectly compliment one another to provide visitors with the most globally exciting and unmissable buying platform for all markets sporting an indentifiable edge to fashion and have a great reputation for being the show to do business!  In addition, buyers and exhibitors are kept entertained all day long with a combination of excited stage shows and eye catching walkabout entertainers, so a smile is always just around the corner!

LENY is the US equivalent to LondonEdge and has ambitions to be just as legendary!

With all of this in mind along with the fact that New York is home to a thriving alternative market, LENY is the place to be seen for anyone who is anyone on the industry. 

This will be the second LENY LondonEdge New York show and we’ve hit the ground running!  Exhibitors and buyers alike are excited and looking forward to the next big gathering and we’re now ready to allocate the 2nd stage of booths.

 Expect to be dazzled by fashion, accessories, footwear, goftwear and jewellery in styles of rock ‘n’ roll, club, goth, street, music related merchadise, punk, surf, rockabilly, retro, urban, cult, wthnic, hippy, bokerwear, cyber, vintage, military and more!

Just to remind you of some of the facts from July 2007  LENY:

• Visitors travelled from 15 countries to visit the first ever LENY              
• 23 States of America were represented with 92% from eastern states  
• Example of retailers who were present include Spencer Gifts, Claire’s Accessories, Patricia Field, EMP, Up against the Wall, & Blue Banana
• Press attendance was great and included amNewYork, BeautyNews NYC/ Hit Parader, Body Magazine, Couture International Jeweler, Crusher Magazine, Deathrock Magazine, DFI rockcultural music book, DNR, Drive Entertainment, Edge Magazine, EPM Communications, Fashion International, Groove Magazine, HQ Magazine, JCK Magazine, Krome Magazine, metromax NYC, MTV.com & MTVStyleblog.com, Out Magazine, Punk Magazine, Punk Rock Confidential, Revolver Magazine, Roadrunner Records, Seventeen Magazine, Thegofigure.com, Thinktwice.org / YaHeard Mag, WWD / Women’s Wear Daily

You might be interested to know what exhibitors at the last show had to say so here’s a little LENY vox pop:

• Sailor Jerry (Brian) ‘Good people, good orders, good show, GREAT time!’
• Impact (Andrea) ‘It was a good show and the quality of the people (buyers) there was great’
• Jim Spinks Inc ‘It was great to be back in New Yorkseeing the hardcore crew’
• Smart Beauty ‘The show was good for me.  I got several new customers, lots of PO’s and LENY opened a lot of doors for me’
• Tara Grafix ‘I had a really good time.  It was definitly productive, and I met a lot fo cool people’
• Uzi (Marie) ‘The show was totally beneficial’
• Tripp NYC (Sara) ‘It was great seeing everyone, and I picked up loads of new customers’
• 21st Century Arts ‘The buyer quality was a lot higher than at other trade shows.  It’s got a lot of potential’
• IMOSH.com ‘Love the show!  Definitely wouldn’t have missed it’
• Prak Productions ‘I really enjoyed it.  My Coney Island line did very well.  I like that it was edgy customers looking for edgy products.  And it was a great venue with a relaxed and easy atmosphere’
• Steadfast Brand ‘It was a good show - especially for the first one.  I had a great time; and the staff were just above and beyond!!!  The party was excellent and i’m looking forward to next year’ 

We have limited booths available amd the first phase of allocation is now complete so if you are interested in knowing more, please contact us at details below.  The costs to exhibit are significantly less than 2007:

• Hardwall Booth $38.5/sqft
• Site Only $35/sqft

We have negotiated hard with our suppliers to reduce the sqft costs and we are now able to pass on the savings we have made which amount to $450 per 10 x 10 hard wall booth.  (Additionlly we are able to offer companies interested at showing at both LENY LondonEdge New York and LondonEdge UK an attractive dual booking package.  It you would like to discuss this further please contact us at info@londonedge.com

To contact LENY

• USA and Canada +1 817 626 1404 or amber@leny.londonedge.com
• Rest of the World +44 (0)1162 898249 or kelin@leny.londonedge.com

See you there!

 www.leny.londonedge.com

article sourced from expoabc.com

LondonEdge/Central

Expoabc’s James Barrett hotfooted it it to London’s Olympia for the LondonEdge/Central alternative fashion and clothing exhibition.

‘For those of you who are about to rock, we salute you!’ is a rallying cry for rockers everywhere to mosh to their hearts content and ’scare the normals’.  Fashion has always played an important part in defining the genre, from the teddy boys of the 50’s up to the baggy jeans and hoodie statement of the 00’s.

LondonEdge/Central is the premier exhibition show for trade/consumers products to fulfil every wannabe Marilyn Manson/Monroe desires, and this year’s show didn’t disappoint in this vigour. 

A chilly opening Sunday didn’t deter the crowds.  The closer you got to the Olympia 2, the more you found yourself surrounded by punks, goths, burlesque queens and skinheads.  But, you might be forgiven for thinking the 80’s legwarmers and knee high boots weren’t just for style purposes!  Inside, you were greeted by many clothing stands, a small stage for live performances and a whole host of weird and wonderful curiosities. 

Despite the popular belief, black wasn’t the dominating motif.  The show is very visually stimulating and colourful - and some traders took advantage of the ‘nu-rave’ explosion by incorperating fluorescent t-shirts and glow sticks.  Please believe me when I say that I didn’t see many miserable Goths at LondonEdge!

With some of the biggest brand names in attendance including New Rock, Lucky 13 and Adeline rubbing shoulders with the cream of the independent traders there was something for every budget.  Old fashioned ‘cigerette girls’ were distributing information, spindly legged ‘aliens’ were wondering the floors bemusing the young and a sound system blasted out an electic mix of rock and roll. 

Upon walking around both floors, it’s apparent that you will never get tired of starting again.  Well, with a Captain Jack Sparrow in attendence, even the high seas couldn’t keep him away!

LondonEdge/Central is a very multi-cultural show.  Gabriel and Janet of ‘Couch UK’ told me ‘It’s a perfect show to get in front of out target audience, but we find it advantageous to snare some international leads too’.

LondonEdge/Central reported a 12 per cent increase in pre-registrations for the show which was attributed to a commitment to marketing through social networking sites such as Myspace and Facebook.

The world is shrinking and shows like this are paramount in bringing together and promoting alternative avenues.  As the aforementioned Captain Sparrow once said ‘Bring me that horizon!’ and the next one to appear is on the 7th Spetember when the show returns for a second time this year. 

Strap on your air guitar in anticipation.

 article written by James Barrett of expoabc.com    jbarrett@mashmedia.net

http://www.expoabc.com/

article sourced from Distorted Magazine

SPECIAL REPORT: LondonEdge - Alternative fashion Trade Show

We were lucky enough to be invited down to check out this years LondonEdge trade show.  From what we could gather, all the labels of the alternative industry were there with all their merchandise on display.  Nearly every stall was busy with retailers placing orders, asking questions and admiring the items.  Shoes, jackets, caps, hats, pants, shirts, dresses surrounded us everywhere we went as we cruised around the two levels of fashion goodies.  We took some time to chat to a handful of the exhibitors and snapped a few photos.