It was a hard fought battle but finally …here we are again with some happy and very worthy LondonEdge and LondonCentral winners:
LONDONEDGE: Best Dressed Stand
1. Cyberdog
2. Manic Panic
3. Ink Clothing
Highly Commended - Alchemy
LONDONCENTRAL: Best Dressed Stand
1. Celebrity Babe
2. Vintage Queen
Highly Commended - JunkShop
Highly Commended - Smash
Above: Alchemy 1977 were highly commended for their stand dressing.
February 2009’s 10th Year Party: A jolly good time was had at the last show party in London which got us thinking …..the venue, Olympia’s Pillar Hall, was large & very grand & therefore, perhaps fitting for our 10th year show party in February 2009. Obviously plans are in their very early stages and liable to change between now and then BUT we have some very exciting ideas to mark this exciting occasion!!! It’s a big deal for us all to celebrate the 10th year of LondonEdge’s launch with you and so we’re hoping to put on a big celebratory party. Bands, goodybags, food, presentations, oceans of free drinks and a damn good time for all. If anyone has any ideas as to how we can appropriately mark the occasion let us know. One thing we would like to do is to award all of the companies who have been to every single show with something to acknowledge their loyalty. Other awards are also being discussed. Chip in with any ideas at info@londonedge.com
Above: Two partygoers in London at February’s after-show gig. Lets make the anniversary party the best yet!
Want to keep upto date with the latest LENY news? Then why not join our social networking group pages. Facebook and Myspace have taken the alternative fashion industry by storm and LENY is right there in the thick of it. We will regulary send you information including event dates, exhibitors, buyers, entertainers, press articles and much much more. If you want become part of our online community then why not join the hundreds already with us. Just click on the links below and we’ll see you there…. http://www.facebook.com/group.php?gid=7879983614 http://groups.myspace.com/ilovelondonedge
LENY LondonEdge New York - THE Streetwear, Alternative, Rock & Cult Tradeshow…..from London to New York
Dates: 21st - 22nd July 2008
Venue: River Pavillion at the Javits Center, New York
‘The family reunion of the punk spirit born on 430 Kings Road, Melrose and St Marks …..its a place where rock n roll lives eternal’
Announcing the next dates for LENY, the US tradeshow that is dedicated heart and soul to the alternative and street markets and to expending its energy into gathering together the whole, untapped East Coast alternative wholesale community.
LondonEdge was first launched and showcased in the heart of London in February 2000 in response to poular demand for a trade show dedicated to the alternative market. It was obviously a huge success and consequently, September 2002 saw the birth of LondonCentral, which served to add more street, urban, and ethnic vibes to the mix.
The two elements of the show perfectly compliment one another to provide visitors with the most globally exciting and unmissable buying platform for all markets sporting an indentifiable edge to fashion and have a great reputation for being the show to do business! In addition, buyers and exhibitors are kept entertained all day long with a combination of excited stage shows and eye catching walkabout entertainers, so a smile is always just around the corner!
LENY is the US equivalent to LondonEdge and has ambitions to be just as legendary!
With all of this in mind along with the fact that New York is home to a thriving alternative market, LENY is the place to be seen for anyone who is anyone on the industry.
This will be the second LENY LondonEdge New York show and we’ve hit the ground running! Exhibitors and buyers alike are excited and looking forward to the next big gathering and we’re now ready to allocate the 2nd stage of booths.
Expect to be dazzled by fashion, accessories, footwear, goftwear and jewellery in styles of rock ‘n’ roll, club, goth, street, music related merchadise, punk, surf, rockabilly, retro, urban, cult, wthnic, hippy, bokerwear, cyber, vintage, military and more!
Just to remind you of some of the facts from July 2007 LENY:
You might be interested to know what exhibitors at the last show had to say so here’s a little LENY vox pop:
We have limited booths available amd the first phase of allocation is now complete so if you are interested in knowing more, please contact us at details below. The costs to exhibit are significantly less than 2007:
We have negotiated hard with our suppliers to reduce the sqft costs and we are now able to pass on the savings we have made which amount to $450 per 10 x 10 hard wall booth. (Additionlly we are able to offer companies interested at showing at both LENY LondonEdge New York and LondonEdge UK an attractive dual booking package. It you would like to discuss this further please contact us at info@londonedge.com
To contact LENY
See you there!
article sourced from expoabc.com
LondonEdge/Central
Expoabc’s James Barrett hotfooted it it to London’s Olympia for the LondonEdge/Central alternative fashion and clothing exhibition.
‘For those of you who are about to rock, we salute you!’ is a rallying cry for rockers everywhere to mosh to their hearts content and ’scare the normals’. Fashion has always played an important part in defining the genre, from the teddy boys of the 50’s up to the baggy jeans and hoodie statement of the 00’s.
LondonEdge/Central is the premier exhibition show for trade/consumers products to fulfil every wannabe Marilyn Manson/Monroe desires, and this year’s show didn’t disappoint in this vigour.
A chilly opening Sunday didn’t deter the crowds. The closer you got to the Olympia 2, the more you found yourself surrounded by punks, goths, burlesque queens and skinheads. But, you might be forgiven for thinking the 80’s legwarmers and knee high boots weren’t just for style purposes! Inside, you were greeted by many clothing stands, a small stage for live performances and a whole host of weird and wonderful curiosities.
Despite the popular belief, black wasn’t the dominating motif. The show is very visually stimulating and colourful - and some traders took advantage of the ‘nu-rave’ explosion by incorperating fluorescent t-shirts and glow sticks. Please believe me when I say that I didn’t see many miserable Goths at LondonEdge!
With some of the biggest brand names in attendance including New Rock, Lucky 13 and Adeline rubbing shoulders with the cream of the independent traders there was something for every budget. Old fashioned ‘cigerette girls’ were distributing information, spindly legged ‘aliens’ were wondering the floors bemusing the young and a sound system blasted out an electic mix of rock and roll.
Upon walking around both floors, it’s apparent that you will never get tired of starting again. Well, with a Captain Jack Sparrow in attendence, even the high seas couldn’t keep him away!
LondonEdge/Central is a very multi-cultural show. Gabriel and Janet of ‘Couch UK’ told me ‘It’s a perfect show to get in front of out target audience, but we find it advantageous to snare some international leads too’.
LondonEdge/Central reported a 12 per cent increase in pre-registrations for the show which was attributed to a commitment to marketing through social networking sites such as Myspace and Facebook.
The world is shrinking and shows like this are paramount in bringing together and promoting alternative avenues. As the aforementioned Captain Sparrow once said ‘Bring me that horizon!’ and the next one to appear is on the 7th Spetember when the show returns for a second time this year.
Strap on your air guitar in anticipation.
article written by James Barrett of expoabc.com jbarrett@mashmedia.net
article sourced from Distorted Magazine
SPECIAL REPORT: LondonEdge - Alternative fashion Trade Show
We were lucky enough to be invited down to check out this years LondonEdge trade show. From what we could gather, all the labels of the alternative industry were there with all their merchandise on display. Nearly every stall was busy with retailers placing orders, asking questions and admiring the items. Shoes, jackets, caps, hats, pants, shirts, dresses surrounded us everywhere we went as we cruised around the two levels of fashion goodies. We took some time to chat to a handful of the exhibitors and snapped a few photos.
Time is quickly running out for those exhibitors that havn’t yet re-booked their stand for the show in September. Within the next week or so all remaining space will be made available and put back on general sale so it is important that you speak with one of our team asap. Please call Jackie on 0044 (0)1787 269841 or Georgie on 0044 (0)116 2898249.
article sourced from Drapers
LondonCentral full of optimism
Buyers were pleased with the mainstream product on offer at streetwear shows LondonEdge and LondonCentral last week. Attendence was 20% up on Sunday compared with the Sunday last season. A fifth of floor space was filled by new exhibitors, including denim brand Monkee Genes and Japanese label Kid Ninkimono, and buyers said they picked up new labels as a result. Tina Davis, owner of indie Pumpkinhead in Preston, said ‘We have been coming to the show for years, mainly to see our regular suppliers, but this season we picked up a couple of new brands, which is exciting for us.’ Exhibitors were also positive about the show. Anastasia Gaeva, managing director of Russian brand Vintage Queen, said ‘This is our first UK trade show but is perfect for our alternative for our alternative antique and vintage fashion. We’ve seen a good cross-section of buyers, and have all shown interest with our product.’ LondonCentral managing director Carole Hunter said visitor reaction was positivie. She said: ‘With all the doom and gloom, we’re really pleased the show has attracted similar visitor figures to last season. The product mix is edgy mainstream, but i think there are more young fashion T-Shirt brands at LondonCentral this season, which seem to have gone down really well.’
For those of you that exhibited at this months show and have not already re-booked for September, NOW is the time to make the most of our priority bookings policy. Please call Jackie on 0044 (0)1787 269841 and grab you’re space before it goes back on general sale.
Make sure you keep on checking out the blog as we expect to be announcing the New York summer show dates very shortly! The LENY teams on both sides of the pond will be working flat out to organise a fab and unique event. After yet another hugely successful spring show in London we are more determined than ever to make sure this summers New York show meets our own high standards to provide the ideal order writing enviroment and heaps of fun.